Recruitment and Placement

• Develop a Recruitment Plan
• Identify Your Recruitment Needs
• Advertise and Market Your Position
  • Recruiting for Retention
  • Recruiting for Diversity
  • Choosing Outreach Channels
  • Creating Marketing Materials
  • Helping Partner Sites Recruit
• Screen and Place New Members
• Prepare for New Members

Home > Recruitment and Placement > Advertise and Market Your Position

Advertise and Market Your Position

Target your audience to attract members best suited for your mission

Once you know who you are looking for, you can target your advertising and marketing efforts to reach the most qualified and diverse applicants. Keep the following tips in mind:

• Determine target populations. Identify potential populations for the types of members you want. Along with target populations you identify, note that the Serve America Act calls for expanding service opportunities for veterans, disadvantaged youth, college students, retirees, and individuals over 55 years of age as well as continued service of national service alums.
• Research communication channels. There are many ways to communicate your opportunities to potential applicants—choose strategies and media used by your target populations.
• Use your partners. Identify individuals, organizations and networks that can reach out to your target populations.
• Don't limit yourself. Develop varied recruitment tools and introduce them over time to build momentum.
• Look for opportunities to increase diversity. Working with people from different cultural, ethnic, educational, and socio-economic backgrounds is one of the most important aspects of service. Look for ways to increase diversity to make a richer team for everyone.
• Make retention a recruiting goal. Understanding the vital connection between how you recruit and the experience your members will have helps you recruit members who embrace service for the duration of the position and beyond.

The following pages include information and tools to help you advertise and market your position:

• Recruiting for retention—Learn strategies and download tools to help you recruit for retention.
• Recruiting for diversity—Learn strategies and gain tips for increasing the diversity of your team.
• Choosing outreach channels—Discover outreach channels and download tools and resources to help you use members to help you recruit, recruit online, recruit at community events, and many, many more.
• Creating marketing materials—Gain tips for creating marketing materials, and download sample posters, flyers, press releases and more.
• Helping partner sites recruit—Download tools and information to help partner sites recruit.

Go on to Screen and Place New Members

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