Recruiting Tactics
Cover all the bases in attracting applicants
Maximize your recruitment efforts by tapping into a variety of media. You can save time by crafting your main message to potential applicants and then "tweaking" it for different uses. For example, a press release can be converted into a brochure, a Web listing, or a public service announcement. Also, if there's continuity among your materials, there's a better chance that the message will stick.
Here are some general guidelines for creating recruitment materials:
- Be sure to include the AmeriCorps or VISTA logo in all outreach materials. Download the logos in several formats here. You can also print a copy of the AmeriCorps media kit which has great tips for extending your outreach.
- Keep it simple: Use basic language and avoid program jargon, acronyms, and more detail than is necessary.
- Make sure contact information is up-to-date.
- Include important deadlines.
- Don't assume everyone has access to a computer or computer skills: Advertise in traditional venues as well as electronic ones and allow for "snail mail" and phone communication.
- Recruit for diversity
Current VISTA and AmeriCorps members can be some of your best recruiters. They can help you identify program needs, refine recruiting materials and tactics, and tap their own friends and acquaintances to apply for open positions.
Aside from members, you'll also want to take advantage of other tactics. Click on the topics for downloadable tip sheets and examples:
- Creating your own web presence
- Using My AmeriCorps to Recruit Applicants
- Recruiting Online
- Using Local Media
- Recruiting at Community Events
- Creating Posters and Flyers
- Track recruiting activities
- Recruitment Guide from a Sponsor Organization for Host Affiliates
Go on to Screening and Placing New Members
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